## Wagering on Sports – iGB Live Wagering Market Content Variety

The notion of making wagering content immediate and readily available has permeated every facet of the wagering realm, granting operators opportunities to venture into esports, live casino games, and beyond.

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**Live Wagering Market Content Variety**

Conleth Byrne, Chief Product Officer at live content provider Sports Information Services (SIS), engaged in a discussion with iGB regarding the company’s evaluation of the live wagering market and its future trajectory.

Distinguishing oneself is paramount in the live wagering content market. Byrne believes that variety is the optimal strategy for SIS to stand out.

“We have made substantial progress in diversifying our operations in recent years,” he stated. “We have significantly expanded our network of operator partners worldwide.”

At the core of this is SIS’s offerings, including its compact solutions that focus on diverse forms of live wagering content.

“This is what makes our 24/7 comprehensive solution unique,” Byrne remarked. “We can provide everything operators require, we have market-leading horse racing content 24/7, as well as esports and live number draws, including real-time data, images, and pricing.

“Within our wagering content, we can offer over 65,000 annual horse racing events, 150,000 esports events, and over 300,000 live number draws.”

From the start of 2022, SIS has made a number of key hires in the commercial, racing, and esports fields, fueled by its diverse business development.

Last week, SIS also declared that its SIS Content Services branch had hired Brenda Strickland as Regulatory and Business Affairs Manager and Sean Beirne as US Business Manager in the United States. Before this, the firm had brought on board two new racing trading and esports executives, as well as three new sales executives.

Byrne stated that the appointments were a further step in the company’s commitment to establishing its presence in the global wagering market.

“These new additions are vital to our ongoing success,” he added.

“We intend to add team members in other crucial areas in the near future to support our expanding customer base and facilitate more frequent face-to-face interactions with our rights holder partners.

“To aid us in expanding our business globally, it is essential that we have dedicated personnel in key regions such as Latin America, the US, and Europe.”

Byrne said the ultimate objective was enhancement.

“Our aim is to enhance our content for rights holders, operators, and end users.”

Obviously, SIS aims to broaden its market impact, but this requires continued trust and backing for its core offerings.

Distinguishing itself

To establish a strong and lucrative presence in the live wagering market, Byrne highlights the significance of having a distinctive selling proposition.

Byrne examined SIS’s comprehensive solution, observing that it provides numerous services on a single platform, simplifying its use. He continued by stating that this encourages clients to remain with the same provider, which is advantageous for both sides.

“Our round-the-clock, all-encompassing solution is truly essential,” Byrne repeated. “The advantage is that through a single integration, operators can access a variety of products to draw in customers and generate additional income.”

To further enhance this offering, Byrne added that SIS, through its collaboration with Racelabs, a firm that supplies horse racing overlays for streaming, provides even more support to providers.

“We’ve always offered pricing and derivative products for all content; now, we’ll be able to offer fully managed trading services so clients don’t have to handle risk management themselves,” he continued.

“This capability has been improved and expedited through our partnership and investment in Racelab, which delivers a range of pricing software and risk management solutions, making customized trading services nearly fully automated, guaranteeing cost-effective solutions for operators of all sizes.”

Byrne acknowledges that in any mature content market, it is essential to anticipate trends and secure a position within them. With expansion plans in place, SIS is prepared to solidify its standing in the market.

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This talented writer and mathematician holds a Ph.D. in Applied Mathematics and a Masters in Probability Theory. With a deep understanding of the intricacies of casino games, they have published numerous articles on game theory, probability, and combinatorics in relation to gambling. Their expertise in discrete mathematics and stochastic processes has made them a sought-after consultant for licensed casinos worldwide. Their articles, reviews, and news pieces provide valuable insights into the world of casino gaming.

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