A prominent Irish and British online wagering company, BoyleSports, has joined forces with Aspire Global, a gaming provider listed on the Stockholm exchange, to introduce its services in the regulated Dutch online gambling market.
The agreement will see Aspire Global deliver its comprehensive turnkey platform solution, encompassing management services, casino games, and sports betting, through its BtoBet sports wagering platform. The partnership also includes Aspire Global’s customer relationship management system, AspireEngage.
BoyleSports stands as the largest independent retail betting enterprise in Ireland, boasting over 350 retail outlets across Ireland and the United Kingdom. Through the collaboration with Aspire Global, its Dutch platform will be backed by all Dutch-speaking customer support and essential tools to adhere to regulations for welcoming Dutch players.
BoyleSports’ chief executive, Mark Kemp, stated, “When strategizing our entry into the regulated Dutch market, we sought a partner capable of providing a future-proof, top-notch, turnkey solution.”
Aspire Global has identified a perfect collaborator to deliver exceptional technology, captivating games, and comprehensive localized player assistance. This will empower them to concentrate on the player experience and brand promotion of their new Dutch venture.
BoyleSports intends to operate within the Dutch marketplace under its own authorization. The operator currently holds licenses in the United Kingdom, Ireland, and Gibraltar and plans to submit its Dutch license application shortly.
“The partnership with BoyleSports is a strong endorsement of the quality of Aspire Global’s complete gaming offerings. We are thrilled to have the opportunity to support BoyleSports – a prominent brand within the industry – as it prepares to enter the newly regulated Dutch market,” stated Tsachi Maimon, the CEO of Aspire Global.
The Netherlands launched its regulated online gambling market in October after encountering delays due to the COVID-19 pandemic.
The market initially opened to only ten authorized operators due to stringent limitations imposed by the Dutch regulator, de Kansspelautoriteit (KSA). Operators who had accepted any Dutch customers in the preceding two years were ineligible to launch. Concurrently, unauthorized operators were instructed to restrict access for all Dutch customers.