Leila Mintas, the former head of PlayUp USA, has joined forces with others to establish a new venture, PlayEngine, and will take on the role of its chief executive.
Mintas has unveiled her latest enterprise, PlayEngine, a “microservices-based” business-to-business sports wagering and internet gaming platform. The firm asserts that it will “furnish clients with customized, individualized solutions that are dependable, expandable, rapid, and secure.”
Its sports betting offerings will permit patrons to receive payments from both digital currencies and conventional currencies, and will encompass a “travel purse” that enables players to utilize the same digital wallet across diverse legal territories.
PlayEngine was initially brought to life through the Berkeley Skydeck startup incubator.
“I am thrilled to be the co-founder and chief executive of PlayEngine,” stated Leila Mintas. “The sports betting and online gambling sector is excessively competitive to depend on outdated technology.
“There is a substantial demand for adaptable and contemporary technology, and I firmly believe we possess the most automated and data-driven product available, which will empower sports betting and online gambling operators to deliver cutting-edge, potent, and lucrative products to their ultimate consumers.”
PlayEngine co-founder Aram Cherkezian remarked that Mintas’s professional background makes her the perfect candidate to guide the company.
Dr. Mintas is a veteran executive with a track record of achievement in establishing rapidly expanding businesses. She’s a prominent figure in the sports wagering and gaming sector, and we’re thrilled to welcome her to our group.
Leila Mintas and PlayUp have been entangled in a legal conflict. Mintas previously headed PlayUp’s US operations and also occupied a senior role at Sportradar, overseeing their US operations.
However, following contract negotiations with PlayUp that failed, PlayUp accused Mintas of intentionally undermining a deal to sell the company to FTX, a digital currency platform. This resulted in her departure and the ensuing legal dispute. PlayUp brought the matter to court and secured a temporary injunction prohibiting Mintas from certain actions.
Mintas has refuted these allegations and appealed the temporary injunction. Last December, a US District Judge in Nevada ruled in favor of Mintas, reversing the order. This decision was subsequently affirmed by the Ninth Circuit Court of Appeals.
Subscribe to the iGaming News newsletter.