## Fierce Competition Requires Practical Answers
In the current landscape, securing your platform from a dependable source simply makes more practical sense than constructing it independently. Initiating from the ground up can consume years with no assurance of triumph. The platform itself isn’t the source of value – it either functions effectively, allowing you to concentrate on your business’s distinctive qualities, or it fails, hindering your entire enterprise.
“Numerous gaming companies grappling with their current core platforms are contemplating their choices: collaborating with a trustworthy platform supplier or determining the most streamlined method for establishing a new venture. The allure of internal development lies in its ability to empower operators to set their product apart in a saturated market and exert greater influence over the development trajectory. A majority of operators who opted for this route years ago did so for these very reasons, but as time progressed, this strategy has become untenable,” remarks Ashley Lang, Chief Executive Officer of Pragmatic Solutions.
Although initially appearing cost-efficient, the strains of evolving regulations, coupled with other product, operational, and responsible gaming factors, become increasingly challenging to manage over time.
Businesses navigating saturated sectors encounter constantly shifting requirements, especially with the surge of “standardized offerings” – domains where internal creation is no longer the default approach. These offerings are critical for all providers, and crafting them internally stretches resources instead of maximizing them.
Pragmatic Solutions identified this opening. As Ashley highlights, previous technology and conventional business frameworks might not suffice in the current commercial environment. The firm concentrates on constructing the fundamental, indispensable management instruments any regulated gaming enterprise requires for its technological foundation.
Pragmatic Solutions’ technological suite encompasses a User Account Administration (UAA) framework. This framework encompasses user accounts, digital wallets, customer relationship management utilities, incentive administration, transaction processing, and vital Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention tools. They also furnish an integration center to incorporate external content and services and a content administration system (CMS) to drive customer-facing webpages, applications, and even physical retail interfaces. These systems and services are the fundamental components of any gaming operation, addressing universal business necessities across the spectrum.
Pragmatic’s advantage resides in its adaptable core structure. This enables them to continuously incorporate leading payment and content vendors, boasting a swift three-week turnaround for any external integration.
The firm focuses on leveraging technology to enhance the efficiency and security of online gaming operations. They develop solutions that streamline processes such as user authentication, establishing responsible gaming parameters, and ensuring compliance with anti-money laundering regulations. Moreover, they possess expertise in tailoring their platform to adhere to diverse national regulations, providing their clientele with assurance of consistent legal conformity.