The prominent Danish gaming company, Better Collective, has secured a significant agreement with the influential Nigerian media outlet, Punch, signifying their impactful entry into the African market.
This collaboration positions Better Collective as the leading provider for all aspects of sports wagering on Punch’s digital platforms. They will supply Punch’s extensive viewership with sports-related material and develop engaging interactive features, such as pre-game overviews, in-depth analysis, and potentially even some entertaining forecasting games.
This is a momentous occasion for Better Collective, representing their initial venture into Africa, and they have selected a partner with an expansive reach. Punch’s influence extends beyond Nigeria, boasting a global audience encompassing Europe, North America, and Asia, with a social media presence approaching an impressive 11 million followers.
Jesper Søgaard, the CEO and co-founder of Better Collective, expressed his understandable enthusiasm: “Collaborating with a major player like Punch is a significant triumph. It not only grants us a prime position in the Nigerian market but also establishes the foundation for our expansion throughout the continent.”
Adeyeye Joseph, Punch’s Managing Director and Editor-in-Chief, shared the sentiment: “We are delighted to unite with Better Collective. They are an energetic, technologically adept organization, and we are certain that this partnership will enable us to provide exceptional content to Nigeria’s expanding community of sports fans. Moreover, it will assist us in reaching an even wider audience and enhancing our revenue.”
This announcement follows closely on the heels of Better Collective’s remarkable 2022 financial report, which disclosed a 52% surge in revenue, reaching €269 million (equivalent to $292 million). Even more noteworthy is their organic growth, which registered a robust 34%.
Enhanced Cooperative, at a recent Financial Strategy Conference, unveiled some bold aspirations for the times ahead. Currently, they hold a strong market position, yet they are not content with past achievements. Their focus is firmly on expansion, and a key element of their approach involves mergers and acquisitions. It appears they are poised to make waves in the industry!