Gaming and hospitality organization, Affinity Interactive, has named Hallie Erkman-Yussar as its new financial leader. Erkman-Yussar possesses two decades of expertise in finance and accounting, which she will leverage to manage all fiscal facets of the business and contribute to its expansion plan.

Previously, she held the position of Chief Financial, Strategic and Transformation Officer at the Santa Ynez Band of Chumash Indians. Her background in tribal gaming will be essential to Affinity, an operator of both physical casinos and digital gaming offerings.

Both the Chief Executive Officer of Affinity Interactive, Andrew Scrivens, and the Chairman of the Board, James J. Zenni, Jr., conveyed their assurance in Erkman-Yussar’s capacity to propel financial results and cultivate top-tier teams, ultimately bolstering Affinity’s ongoing development and dedication to unparalleled customer encounters.

Prior to his role at Chumash Casino Resort, Mr. Yuzar cultivated his financial acumen over 12 years at Caesars Entertainment.

He expresses enthusiasm for joining Affinity Interactive, perceiving it as a genuine trailblazer in the gaming sector due to its distinctive fusion of technology, digital presence, and media holdings. He anticipates collaborating with what he views as a skilled and ambitious group.

Mr. Yuzar is particularly keen on working with key figures like Andre and Jim to leverage the promising expansion prospects at Affinity. He believes that collectively, they will strengthen the company’s standing as a frontrunner in the gaming realm.

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By Kayden "Kilo" Hardin

With a Bachelor's degree in Statistics and a Master's in Anthropology, this skilled writer has a passion for using statistical analysis and ethnographic research methods to understand the cultural and social dimensions of gambling behavior and the role of casinos in shaping cultural identities and practices. They have expertise in cultural statistics, ethnomathematics, and anthropological methods, which they apply to the study of the cultural meanings and functions of gambling in different societies and the development of strategies to promote cultural preservation and revitalization through casino tourism. Their articles and news pieces provide readers with a cultural and statistical perspective on the casino industry and the strategies used to promote cultural diversity and sustainability.

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