CashtoCode, a prominent cash-centric payment platform, is pleased to unveil its entry into the Australian market via a strategic alliance with Epay, a leading payment infrastructure provider in the area. This collaboration allows CashtoCode to extend its offerings to licensed iGaming providers in Australia, a burgeoning sector with more than 25 licensed entities for online wagering, lottery, and skill-based gaming.
Jens Bader, CEO and co-founder of CashtoCode, conveyed his excitement, remarking, “Australia represents a substantial prospect for online gaming and betting companies. We are eager to participate in this vibrant ecosystem.”
Epay, recognized for possessing the largest independent prepaid terminal network in Australia, delivers mobile recharges, payment options, and bill settlement services through its expansive retail presence. This partnership enables Australian consumers to effortlessly fund their online gaming profiles using physical currency or in-store payments at any of Epay’s numerous points of sale, encompassing major chains like BP, Shell, Coles, Woolworths, IGA, WHSmiths, and a variety of independent convenience outlets.
Bader further highlighted the importance of cash-based transactions, observing, “We’ve witnessed in Europe and other global markets that cash payments can be a highly favored choice for consumers seeking control over the pace of their transactions or simply preferring cash for anonymity.”
A comparable pattern is appearing in Australia, and it’s thought that numerous operators in the region are aiming to provide their players with a broader spectrum of payment methods.”
CashtoCode has been on an expansion drive, venturing into additional Asia-Pacific territories, a number of African nations, and Latin American markets throughout 2021. This recent agreement signifies another stride in their ongoing progress.