Soft2Bet is delighted to announce Alex Collyer as their latest Commercial Director. Alex is a seasoned executive in the iGaming sector, bringing extensive experience to the position. In this new capacity, he will spearhead Soft2Bet’s commercial division, ensuring their business-to-business activities are best-in-class.
Alex possesses an impressive history encompassing over two and a half decades in engineering, sales leadership, and business advisory roles. His proficiency in optimizing business procedures and strategic sales direction will be essential as Soft2Bet sustains its accelerated expansion. He is renowned for cultivating high-achieving teams and establishing elevated benchmarks for sales and customer relations.
Alex’s results-driven methodology perfectly aligns with Soft2Bet’s requirements as they amplify their footprint within regulated markets. Innovation, expansion, and a steadfast dedication to regulatory adherence form the core of Soft2Bet’s approach. They aim to broaden their scope within established territories like Europe and North America, while also investigating promising prospects in developing areas such as South America.
“Joining Soft2Bet fills me with immense enthusiasm,” remarked Alex. “They stand as one of the most forward-thinking and agile enterprises within the iGaming realm. The company’s dedication to innovation and expansion, coupled with its entrepreneurial zeal, truly resonates with me. I eagerly anticipate contributing to their journey.”
Martin Collins, Soft2Bet’s Chief Business Development Officer, stated, “Having Alex join our ranks is a significant triumph for our commercial team. His demonstrated success in sales, client relations, and business development will be an invaluable resource.”
Were truly thrilled to generate significant impact within the business-to-business and enterprise markets in the coming year with fantastic new members joining our ranks!
Stop by and chat with Alex, Martin, and the remainder of the Soft2Bet group at ICE London next year! We’re keen on making connections, so schedule a meeting or simply drop by stand S6-210.”