The renowned sports media powerhouse, Better Collective, is enhancing its main offices in Copenhagen, Denmark. This isn’t a mere hop across town, however. It’s a substantial leap forward, transitioning from their former site at the storied Toldbodgade structure to a pristine, expansive workspace within a heritage edifice at Skt Annae Plads. This relocation embodies their remarkable expansion over the preceding 14 years.
The fresh headquarters stands as a five-level testament to their achievements, encompassing upwards of 6,000 square meters. It’s envisioned as a central nexus, accommodating all their central teams, numerous European market groups, and providing an inviting environment for their global colleagues who visit each week.
This shift, slated for August, signifies more than a mere change of surroundings. As Christian Kirk Rasmussen, Co-founder and COO, conveyed, it’s a pivotal turning point in their quest to become the globe’s premier digital sports media entity. It mirrors the tireless efforts and commitment of their entire staff, ushering in a fresh chapter for Better Collective.
And it’s not simply about a swanky new locale. The updated headquarters has been entirely modernized with employee wellness at its core. They’ve poured resources into cutting-edge amenities, crafted to draw in and keep top-tier talent. Imagine roomy lounge zones for respites, a well-appointed fitness center to promote a balanced work-life dynamic, and abundant meeting spaces and green rooms to cultivate teamwork and the exchange of expertise.
A prominent sports wagering media conglomerate, Better Collective, has purchased Playmaker HQ, a well-known social media outlet specializing in sports and amusement material. Playmaker commands a vast audience of 500 million users per month. The agreement involves Better Collective disbursing $15 million initially, with the overall worth of Playmaker HQ reaching a substantial $54 million.