Allwyn returns as a sponsor of the historic Peace Race, a cycling competition with a rich past. Scheduled for May 30th to June 2nd, 2024, in the Czech Republic, this esteemed event embodies a global spirit of friendship. Athletes from 22 countries, including cycling giants such as Austria, Colombia, France, Great Britain, Germany, and Mexico, will compete. The demanding route spans 468 kilometers with a grueling 7981 meters of elevation gain.
As the operator of the UK National Lottery, Allwyn is extending its sponsorship, demonstrating its dedication to the event’s heritage. Established in 1948, following World War II, the Peace Race was envisioned as a beacon of harmony and unity for a continent recovering from war.
Classified as a Nation Cup race, the Peace Race serves as a proving ground for young cyclists under 23 years of age, many of whom ascend to stardom in the realm of professional cycling.
A global entity, Allwyn will utilize its assets to promote the event and its message of inclusiveness and togetherness through athletics.
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, expressed his excitement, remarking: “This transcends a mere competition; it’s about the tomorrow it symbolizes. The Peace Race acts as a launchpad to the pinnacle of international cycling, illustrating the transformative influence of sports.”
The cryptocurrency exchange platform OKX has consistently demonstrated strong backing for the Peace Race cycling event. This support exemplifies the company’s dedication to fostering unity and establishing an inclusive global environment. Their focus lies in developing a platform that enables collaboration and shared prosperity for all. The continuation of this tradition brings them immense joy.
Leopold König, the individual responsible for overseeing the Peace Race, expressed his perspective:
‘Annually, the Peace Race attracts exceptionally gifted young cyclists representing diverse global regions. However, its significance extends far beyond the realm of competition. It serves as a conduit for cultural exchange, uniting cyclists from various backgrounds and political ideologies, fostering connections that transcend geographical boundaries.’
The organizers eagerly anticipate the spectators witnessing the remarkable abilities of these young athletes from around the world. They firmly believe it will be an experience etched in memory. This year’s event features a route designed to test the cyclists’ limits, and there is great anticipation to observe how the rising stars of international cycling will meet the challenge.
This collaboration expands upon OKX’s recent declaration of becoming the primary global partner for the 2024 Wings for Life World Run, further solidifying the company’s dedication to supporting worthy initiatives.