A prominent online gaming company, Betsson Group, has targeted Mexico for expansion, introducing a fresh platform to capitalize on this substantial Latin American market. Their new venture, betsson.mx, boasts an impressive lineup, featuring traditional casino offerings, live dealer experiences, and a sportsbook designed specifically with Mexican enthusiasts in mind. Expect thrilling choices like wager lines, accumulators, and proposition bets on all the popular sporting events.
Andrea Rossi, Betsson’s authority on the Latin American region, expresses enthusiasm about this strategic move. Following an initial low-key introduction, they are now poised to make a significant impact and prepare for a major push later this year. To ensure seamless operations, the entire endeavor will be overseen from their Latin American headquarters in Colombia, established in 2021. This clearly demonstrates Betsson’s commitment to becoming a recognized brand in Mexico.
Betssons Chief Operating Officer, Jesper Svensson, highlighted the firm’s dedication to expanding its presence across various geographical areas. He identifies significant opportunities in the Latin American market, especially in Mexico, due to its substantial population and economic strength.
Svensson also conveyed enthusiasm for the forthcoming FIFA World Cup, scheduled during the typically active final quarter of the year. He anticipates heightened interest from Mexican consumers in Betssons top-tier offerings throughout this exciting period.